Music of Africa
Given the vastness of the continent, the traditional music of Africa is historically ancient, rich, and diverse, with the different regions and nations of Africa having many distinct musical traditions.
Traditional music in most of the continent is passed down orally (or aurally) and is not written. In Sub-Saharan African music traditions, it also frequently relies heavily on percussion instruments of every variety, including xylophones, drums, and tone-producing instruments such as the mbira or "thumb piano."
The music and dance of the African diaspora, formed to varying degrees on African musical traditions, include American music and many Caribbean genres, such as Soca, Calypso (see kaiso) and Zouk. Latin American music genres such as the Bachata, Danzón, Samba, Rumba, Salsa, Tango, Cumbia, Bomba del Chota, Mambo, Merengue, Reggae, Compas, Milonga, Son, Guaracha, Punta, Cha-Cha-Cha, Plena, Conga, and other clave (rhythm)-based genres, were also founded on the music of enslaved Africans, and have in turn influenced African popular music.
Music radio
Music radio is a radio format in which music is the main broadcast content. After television replaced old time radio's dramatic content, music formats became dominant in many countries. Radio drama and comedy continue, often on public radio.
Music drives radio technology, including wide-band FM, modern digital radio systems such as Digital Radio Mondiale, and even the rise of internet radio and music streaming services (such as Spotify and Deezer).
How it works
The radio station provides programming to attract listeners. Commercial radio stations make profits by selling advertising. Public and community radio stations are sustained by listener donations and grants. Young people are targeted by advertisers because their product preferences can be changed more easily. Therefore, the most commercially successful stations target young audiences.
The programming usually cycles from the least attractive item, to most attractive, followed by commercials. The purpose of this plan is to build listener interest during the programming.
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